1. Competition

    Leave a comment

    December 7, 2012 by Théophile de Penanster

    Zara competition We have identified four brands standing out from the retail clothing industry: in addition to Zara and Uniqlo, …
    Continue reading

  2. Consumer’s Insights

    Leave a comment

    December 7, 2012 by Théophile de Penanster

    After analyzing the brand strategy of both ZARA & UNIQLO, it was important to find out  what were the customers’ reactions and …
    Continue reading

  3. ZARA & UNIQLO: Comparison

    Leave a comment

    December 2, 2012 by Théophile de Penanster

    Touchpoints comparison Brand strategy comparison The fashion industry can be divided into four segments: Mass market Strategy On one hand, …
    Continue reading

  4. UNIQLO’s touchpoints

    Leave a comment

    November 26, 2012 by tsaowei

    Again, here we will focus on our three touchpoints: stores, social media and apps. Stores No surprise: like ZARA, UNIQLO …
    Continue reading

  5. ZARA’s touchpoints

    Leave a comment

    November 24, 2012 by tsaowei

    Stores: ZARA doesn’t focus much on advertising, having only spent 0.3 percent of its revenue on it, and this only …
    Continue reading

  6. ZARA & UNIQLO ID Cards

    Leave a comment

    November 18, 2012 by tsaowei

    Now that we have an understanding of the general context we are in, but also of the tools used by …
    Continue reading

  7. Product Emotions: The way to captivate customers

    Leave a comment

    November 13, 2012 by Théophile de Penanster

    “Captivate customers is what business ultimately wants” When customers are captivated by a product, they become loyal purchasers and also …
    Continue reading

Categories

Authors

Julie LU YEN TUNG

Obiwan POURPRIX

Théophile de PENANSTER

Tsao Wei TU

Xiachao WU

Recent Posts

Follow

Get every new post delivered to your Inbox.